About Us
Our Story
Cotto was founded by two moms, friends first.
As parents, we started reading fabric labels — learning to tell real cotton from blends heavy with synthetic elastane. We wanted honest, high-cotton-content clothing for our family, without compromising on comfort or looks.
Socks turned out to be a different challenge. High cotton content wasn’t enough — they also needed to stretch and hold their shape, and look good doing it. That combination was hard to find.
So we decided to make it ourselves. We designed the styles, then tested each version on our own families — several rounds of revisions before the fit and the knit felt right.
Cotto began with one style, one pattern, knit from real, honest cotton — comfortable, pretty socks we made for ourselves first. Now, we’re sharing them with you.
Material
Cotto is built around one material decision, made early and never revisited: 98% pure cotton, knit at 200 needles.
That needle count matters more than it sounds like it should. A finer, tighter knit means a softer hand-feel and a more durable sock — the difference between something that feels good on day one and something that still feels good after fifty washes. The remaining 2% is elastane, knit in only to help each pair hold its shape around the ankle and hold up over time.
No synthetic linings. No performance coatings. No moisture-wicking claims that ask you to trust a lab over your own skin. Just cotton, treated with the attention it deserves.
Care Guide
Cotton this good is easy to keep that way.
Machine wash cold, with like colors, inside out if you want the stripe to stay sharp longest. Skip the fabric softener — it coats natural fibers and dulls the softness that made you reach for these in the first place. Tumble dry low, or lay flat if you’re not in a hurry; either way, resist the urge to over-dry.
Treated well, a good cotton sock outlasts most things in your drawer. That’s the whole idea.
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